There have been many rumors, thoughts and questions about the new Apple iPad. There are still some unknowns about the product but overall it stands to create a different way to conduct real estate business. The iPad offers features that will have a positive effect on Realtor marketing.Apple Tablet (iPad) Information:• Price• Portability• Paperless• User friendly:PricingThe iPad ranges in price from $500 – $1000.PortabilityPortability of the iPad makes this a sought after device in the circles of Realtor marketing. The iPad is of a size and weight to easily slip into a briefcase or bag. It should be much more portable than even a laptop. The portability of the iPad makes it desirable for those agents who do not have a traditional office and has to have computer access in nontraditional places such as their car on other locations where Wi-Fi is available.PaperlessThe tablet is to have the ability to accommodate electronic signatures as is currently used by UPS when you are sending or receiving packages. The availability of electronic signatures for contracts that can be pulled upon on the iPad may bring to reality the paperless system which was previously only been a dream. This feature is sure to provide the WOW factor for real estate clients using this technology with the iPad to close their real estate deals.User friendlyThe iPhone and various other smartphones offering touch screen technology are known to offer ease of learning. The learning curve is not very long and is actually considered to be short. If the iPad becomes heavily implanted in the world of Realtor marketing both vendors and MSL will have to pay attention and make the necessary adjustments to provide compatibility with the iPad.Vendors, Realtors, and MLS offices that have not updated or changed their websites to be compatible with the iPad should seriously consider doing so as soon as possible before the iPad is in the hands of their potential clients. Those involved in Realtor marketing with iPad compatibility will have an advantage in the market, attracting more leads with the use of this new technology.
One of the benefits of modern media is the use of the latest technologies has changed the speed of relaying information to different parts of the world. Decades ago the catch phrase was the latest news; today the popular phrase is breaking news because people received the latest news by the hour, every hour. Unlike ages before, people received news days or weeks after the incident occurred. Before, it was plain global news, at present it has become more specific using phrases such as Islam news, culture news, middle east new, and online news to name a few. Due to internet the world has been getting smaller and people get easy access with latest news development. It is a welcome development as people will be able to digest specific information easily.Online technologies have allowed people to search and received news developments at a click of a mouse. And not only that, they can type specific key words such as gulf news, international business news, and middle east news to arrive easily at the web pages they want immediately. Long ago, newspaper readers’ patience has to be tested before they can read latest Muslim news, Islamic news, and Middle East News. The search bar features have slimmed down time constraint of accessing specific news to readers. In addition, some functions of these sites has exposed readers to links that give related information of the events.Readers have to skim from different pages to find one article about world business news. Oftentimes, readers have skipped the news that they want to read as it is buried in the inside pages. In addition, newspapers then do not provide in depth analysis of events that unfolded during that time. Online editions have categorized different news items such as world business news, international business news, news in middle east, and Islamic news, to give more details as the event progresses every seconds of the day. And because of these readers have are better informed and are more clarified with the issues.The internet has further created additional source of information for everybody. The web does not host online editions of major newspapers. It is home to websites and blogs that concentrate on specific news categories. Thus, you have sites for Islam news only, blogs for culture news, and webpages that caters only gulf news. In addition, thousands of articles that deals specifically with topics like Islamic news, international business news, and middle east business news, just to name a few are easily accessible. It gives readers of more objective and detailed information of specific interest.It has been predicted before that the web will replace newspapers as major source of current events information. This is the reason why newspapers have invaded the web to benefit from this development. At present, both off line and online versions are available for everybody. It is not yet definite if land base newspapers will suffer extinction just like the dinosaurs of long ago. At any rate, people are still enjoying both versions.
The universe of digital marketing is wide and varied, but the one factor that is dominating it is social media. Through online platforms, companies can reach a global pool of customers that are in billions. Any corporation that is not utilising this source is not only skipping on a fantastic growth window but a cash cow of profitability.Be it mere PPC services or sharing content on social media, when a company utilises any platform, they spread awareness of their service or product. Furthermore, they indicate to search engines that the brand is reliable, valid and consistent. Let’s take a look at how else social media affects an establishment, positively.
Get the customer engaged.
Marketing is about winning the attention of a person and then conveying your message. Social media is the easiest and ideal way of interacting with customers. It is the one path that allows for two-way communication at lightning speed. Catering to the wishes or interest of the patron is fast paced with online platforms. When more consumers are engaging with your brand, there is a bigger probability of conversion.
Get more customers aware.
Facebook, Twitter or Instagram are not just avenues to converse with current customers. They are pathways to reaching an added audience in real time. Unlike most other marketing stratagems, social media is a hassle-free way to enhance the visibility of a brand. Just a few hours every seven days has shown, in more than 90% of companies, a greater awareness of product or service in customers.The gist is to create all social media profiles, use them regularly and begin networking to generate a wide audience
Make customers more loyal.
Without a shadow of a doubt, the one benefit social media has for customers is the ease with which they can find brands. The convenience of connecting heightens user experience and benefits the company. How? A patron becomes loyal to a brand when they receive satisfaction. When a customer is able to communicate with the corporation within minutes of facing an issue or wanting to know more about a product through social presence, it ups satisfaction. This, in turn, leads to brand loyalty.
Gain understanding of the marketplace.
The reason social media is considered the MVP of digital marketing is not that it gives brands the freedom to introduce their products to a broader audience but because it offers a comprehension of the marketplace. When a company is able to talk with their patrons through online avenues directly, they get to know precisely what is needed.Over and above, a brand can observe the online activities of consumer and get to know their opinions and interests. This would not be possible without pages and handles on social media. Think of social media as a research tool which can be employed to know the demographics when the brand following becomes large.
Be more economical.
Advertising, in the traditional sense, is not an inexpensive strategy. But promoting through social media marketing is hugely cost-effective.
Creating an account on any platform is free.
Developing a brand through your own handle costs zilch.
Even paid advertising is dirt cheap on social media.
To top the cake with a cherry, a company can invest the smallest amount and get a high rate of return. Significantly raising conversion rates is not hard with social media adverts, you need a little capital and the right time.
Gain a brand voice.
Through an online platform, a brand can create a voice that speaks directly to patrons and generates a healthy brand image. When a customer receives a tailored reply to their query on social, instead of a cookie cutter reply, they appreciate it more. It shows that the company values the consumer enough to take the effort to write a personal response. A brand voice, therefore, allows for effective communication, networking and healthier satisfaction in clients.
Become an authority.
Every time a small or big business posts an original content on social media or each time, they resolve a question posed by a customer, they establish authority. As more and more original posts go up and resolutions occur, in the eyes of the patron, the brand becomes an expert on the subject or topic. Just like satisfaction and loyalty affect the bottom line of an organisation, authority touches it too. Why? Because it leaves an optimistic picture in the mind of the consumer. It makes them more probable of buying a product and talking about it to other potential customers.A Succinct LayoutNo marketing guru or entrepreneur can deny that media is a magic wand. It creates miracles for budding and established businesses. When you post consistently, the benefits the trade accrues are:
improved brand loyalty
healthier customer satisfaction
Remember, chances are the competing businesses is already exploiting social marketing to reach probable patrons. Don’t miss out on the opportunity.