Why have a social media marketing plan? In this day and age its not uncommon to hear the term “social media” in fact many business owners are honing the new internet based platform as a easy marketing mechanism. If you are a business owner/entrepreneur it is important to have a strong social media marketing plan as a part of your advertising/marketing to rapidly increase the exposure of your business. Without a plan, you may find yourself floundering in the mass universe of social media!Entering the social media field without a plan is business suicide. You’ll find hours of wasted time, no traffic increase, no one will care, and no one will listen, I’m sure you don’t want that now do you?Creating a social media marketing plan is the best thing that you could do for yourself when battling the social media market, and believe me, it’s a jungle out there!:DFirst off, you want to know how to use your social mediums, Twitter, Facebook, MySpace, they’re all different and have their own sense of flow and movement. You will want to equip yourself with knowledge of social media training. So here are some tips!Social Media Marketing TipsBrand Yourself. In most cases, 9 out of 10 times your brand is YOU. So the best thing that you can do is be yourself on social media websites. People want to buy from people, not products, not cute little animated pictures of kitties, they want to get to know you, and your smile, and your name. So be yourself, post a great picture up of yourself, make it engaging, and fill out your Bio’s. Be honest, but be appropriate and position yourself as an expert in your field.Next, know your Social Marketing Goals.Are you trying to bring awareness to a certain product? Perhaps build excitement? Or traffic? Or are you trying to increase leads or subscribers? Maybe your goal is all of the above.Now that you know what your purpose is on your social media sites, your now minimizing lost time browsing and wondering, and meaningless chatting. So Congratulations, you are one step closer to success:). So, *ahem, how are you going to measure your social media success? I bring this up because if you can’t measure your goals to meet them, then your kinda kicking yourself in the foot before you even begin… and we really don’t want that!Are you looking for blog comments? Stronger conversions? More subscribers? MARK YOUR GOALS! – And celebrate when your reach them with personal milestone rewards:)**Side Note: Always reward yourself when you hit a goal, Rewards will keep you motivated to keep you going and give you a sense of fulfillment.**On social media sites, don’t forget to be yourself! I can’t stress this enough!!! People want to get to know people, not what your selling, they want to know you! It’s SOCIAL media. So network and start making friends, and get to know your client, where they hang out, make information available for them, but do not harass them, and do not spam them. People HATE that! I know I do!When your building a social media marketing plan, if your truly interested in seeing outlandish success, team yourself up with a strong network of marketing coaches, mentors, and apply yourself to a definite marketing program that will not only teach you the best strategies to social media success, but will also teach you the strongest strategies to building your brand and getting your name known in the vast world of the internet using such tools as keyword research and SEO. Marketing programs like iMMACC are the best, where you are coupled with a strong marketing educational program, and mentors that work with you, and that are geared for your marketing success.
Remember when everyone thought that the earth was flat? It was accepted as the universal truth when reality had a very different picture. Similarly, when it comes to social media, a few ‘universal truths’ out there are in fact very far from reality and it is time to set this right. Here are the most common myths about social media:1. It is the same as social network. Social networking websites – the flagship being Facebook – are just a tiny part of social media. Anything that allows you to create and share content, and not just view it, is social media. To give you a very few examples, Epinions gather reviews of products across a wide range of industries. The eBay auction site is a marketplace where companies and individuals sell a wide range of goods. Wikinews is a platform of news articles and each article is written by several authors collaboratively. BrainRack connects companies with students by engaging the latter in finding solutions to company problems and projects.2. It is leisure. Yes it can be, but games and entertainment applications are only a very small part of social internet landscape. For instance, blogs can be used by companies to communicate directly with their customers and elicit feedback from them. LinkedIn helps managers get into CEO hubs and interact with useful business connections. Yahoo! Answers gives the chance to get an answer from anyone when a troubling question enters one’s mind. Facebook allows you to gather a strong tail of followers for a demonstration. From social revolution to collaborating on a project, it opens many different doors.3. It is simple. It might be easy because of its user-friendliness, but embracing it is far from being simple. The amount and depth of information relating to social media is overwhelming – you not only need to understand what’s out there and the vast differences between each application but also the multitude of ways available to use each social media application. Also, there is a huge difference between using Facebook and bringing the right aspects of social media into the DNA of your company. The larger the company is, the more useful social media becomes, but also the more complex the task of bringing it in successfully.4. It is free. No, it’s not. Time is the key resource. Directly related to the previous point, social media is an overwhelming platform of different applications which means there’s much to learn, much to use and much to maintain. Time to understand this phenomenon and its practical meanings, time for developing the right way of using social media through the right mediums, time to develop an ongoing successful strategy, time to maintain this strategy successfully and, last but not least, time to capture all innovations as social internet evolves.5. It is not important. Well, think again. Look around and notice how many people are using Internet on their Smartphone to log on to Facebook. Read around and pay attention to how many times you come across social media buzz like Facebook-Google war, the government’s role of in Internet regulation or Facebook’s IPO. Browse websites of mega-organizations like The Times, Cisco or Accenture: they all have Twitter, Facebook, YouTube and much more. This is because social media open doors into enormous markets. There are 850 million Facebook users; just imagine what kind of business opportunities you will get if you connect with only 0.1% of those. There are 150 million business people on LinkedIn, and this includes the CEOs of the 500 top companies in the world. Markets like these simply cannot be ignored so if you are one of those resistant ones: my urgent advice is, although it is hard to change, embrace social media as soon as possible before you find yourself lagging too far behind.6. It does not deal with B2B. What you see everywhere is social media being used for the B2C (Business-to-Consumer) industry. It has enough to give for everyone and B2B companies can make great use of it to increase their competitive advantage. Salesforce.com, for example, uses YouTube videos to train customers on their complex product offering and this has proven to be worth 750 of their sales representatives. Another example is Cisco which uses competitions to encourage people from around the world to come up with billion-dollar ideas to their business. There are many ways B2B can use social media and the key is to choose the optimal blend of applications to answer your business goals.
We all know that picture is worth a thousand words. You can imagine what level of excitement is created by the live videos posted on different social media platforms. For business organizations, social media live streaming is of great use to get exposure in the global markets. Every brand has some of the other human value to depict. Social media marketing companies offer the tricks to efficiently streaming live videos to strengthen the brands concerning their marketing and representation. There are specific ideas which you need to implement while you are making your event live on social media to get active audience engagement and a significant viewership. These tricks are mentioned below:> Promotion before the broadcast is mandatory- Any content we post is assumed to be followed by promotion. Videos, in fact, need more promotional efforts to generate excitement among the minds of the audience through sneak peaks. Thanks to the social media! Social networking platforms allow you to conduct social media campaigns or paid promotions through which you can create a hype of your proposed live stream. You can accurately target your potential customers or communities. You can promote your event on a daily basis creating a fresh update about it to offer it to the audience. You can quickly highlight the feature of your event through promotional posts.> Track the metrics- One of the most beneficial aspects of using social media for business is that you can always organize the tasks and measure the performance with the help of a single tool. Many social media platforms allow you to track your output with the support of analytics which helps you keep a focus on the loopholes. You can operate more efficiently if you know your strengths and weaknesses. You can find the right set of audience for your event through such measurement methods and can focus more on them for sending invitations for your future event.> Define the formats- While you are thinking about making your live event, finalize the time and date schedule well in advance. Take into account the trends in social media services. Think how you are going to shoot and when you are streaming it. You also need to decide the video type; for instance a product review, interview-based video, promotional video, etc. It is because, shooting techniques, camera set up and other device requirements change according to the type. Behind the scenes chat with the audience, raw footage has to be captured to sustain the informal perspective in the entire video. In whatever format you are rendering your video, you should first test run it on the proposed social media platform to verify everything is fine.> Keep it interactive- Being live means keeping everything dynamic and active. Your video should have a communicative essence which will retain the interest of the audience. At the moment, you can speak with your audience like promos on the streets, instant feedback program, Q & A sessions, informal chats, etc. You can also host social media contests, quiz or campaigns to excite the audience about your live video. Comments, share, and likes are the ways you need to make your video viral across the world. The more your live social media presence is discussed, the more your video will keep trending.> Strengthen your brand- Personalizing the brand is no more a new phenomenon on a social media. While individuals are interested in portraying their online presence, a personal brand is indeed more than a typeface or a color scheme. You need to define how the customers can relate to your company. While you are broadcasting a live video, you should make sure that audience can feel the closeness to the brand. With stunning visuals and most captivating message, you need to reinforce the trust in their minds that the brand belongs to them. Your video content has to be more realistic and genuine so that the brand value increases.> Be responsive- As mentioned earlier, you need to make an informative video. Also, reactions and comments on your social media stream are a part of the entire process, and hence you need to be active while responding to them. When you are responding to all their questions personally, it helps to create two-way conversations which eventually builds relationships. You can also address the responses live which allows creating a better audience engagement. In this way, other people can exchange their knowledge and opinions about the event. Your event becomes responsive to more strong interactions.> Focus on your presence- The audiovisual content you are presenting through the social media live feed has to be favorable to the target audience. You have to directly connect with your audience and interact with them through a video. It should appeal the viewers so that they would like it. Remember, the way you present your brand or a product creates everlasting impact and relation with the viewers. Promotional message ha to be subtle and its utility from customers has to be detailed. You should make creative and engaging content to draw the maximum attention of the people.Be more active on social media if you are planning for a live social stream. It is because you continuously have to explore the followers and interest groups who would like to participate in your live event to make it viral. Live streaming the videos is a popular trend across almost all major social media platforms which companies can leverage in a significant way if utilized correctly.